PRIVACY POLICY

As PAN DENİZ TAŞIMACILIĞI LOJİSTİK FAALİYETLERİ VE TURİZM LTD. ŞTİ. ("Company"), we are committed to ensuring the highest level of security and confidentiality of your personal data in all activities carried out through www.fenalabel.com ("Site").

This Privacy Policy explains how the personal data provided by visitors, members, and customers ("Users") is collected, used, transferred, and protected in accordance with the KVKK, GDPR, the Electronic Commerce Law, and all applicable legislation.

This policy applies to all services offered through the Site.

1. Personal Data Collected

The following categories of personal data may be processed by the Company:

1.1 Identity Information

Full name, username, date of birth (if provided), gender (if provided).

1.2 Contact Information

Phone number, email address, delivery and billing address.

1.3 Customer Transaction Information

Order details, cart contents, return/refund requests, customer support records.

1.4 Financial Information

Payment method, payment confirmation details, transaction number.

(Your credit card details are not stored by the Company; they are processed only by payment service providers such as iyzico/PayTR.)

1.5 Marketing Information

Purchase history, segmentation data, advertising and targeting data, campaign participation details.

1.6 Cookies & Online Behavior Data

IP address, device information, session data, cookie records, traffic data, behavioral analytics.

2. Methods of Collecting Personal Data

Your personal data may be collected through:

Forms on the Site or mobile application
Membership/registration processes
Order and checkout processes
Cookies
Call center and customer support
Social media platforms
Advertising and analytics tools

using automated or non-automated methods.

3. Purposes of Processing Personal Data

3.1 Operational Purposes

Creating orders, processing payments, issuing invoices
Managing delivery and logistics
Handling returns, exchanges, and cancellations
Customer service and support activities

3.2 Legal Obligations

Keeping records required by tax legislation
Reporting to public authorities such as the Ministry of Trade

3.3 Security Purposes

Account security
Fraud detection and risk analysis
System and traffic security

3.4 Marketing & Personalization Purposes

(Only with your explicit consent)

Sending campaign notifications via email/SMS/push
Ad targeting through Meta Pixel, Google Analytics, etc.
User segmentation
Personalized content and product recommendations

4. Transfer of Personal Data

Your data may be shared with the following parties where legally permitted:

4.1 Service Providers

Payment processors (iyzico / PayTR / Shopier, etc.)
Cargo/shipping companies (Yurtiçi, MNG, Aras, etc.)
Email/SMS service providers
Hosting, cloud, cybersecurity providers

4.2 Advertising & Analytics Partners

Google Analytics
Meta Pixel
Hotjar / Microsoft Clarity

4.3 Public Authorities

Courts, prosecutors, regulatory bodies, and law enforcement—when legally required.

4.4 International Transfers

Your data may be transferred abroad (e.g., to service providers in the EU/USA such as Google, Meta, Hotjar) under GDPR Articles 45–49 with appropriate safeguards in place.

5. Use of Cookies

The Site uses:

Strictly necessary cookies
Performance cookies
Advertising/targeting cookies
Analytical cookies

Users may disable cookies in their browser settings; however, some features may not function properly.

For details: see the Cookie Policy.

6. Data Retention Periods

Your personal data is retained as follows:

Order and invoice data → 10 years
Membership data → As long as the membership remains active
Marketing data → Until consent is withdrawn
Log records → 2 years
Cookie data → 6 months – 2 years, depending on cookie type

Legal retention requirements may extend these periods.

7. Data Security

The Company protects your personal data through:

SSL/TLS encryption
Access control mechanisms
Firewalls
Penetration testing
Two-factor authentication infrastructure
Regular security scans

8. User Rights (KVKK + GDPR)

Your Rights Under KVKK

You may request:

Whether your data is being processed
Access to your data
Correction of incorrect data
Deletion or destruction of your data
Information on third-party transfers
Objection to profiling
Compensation for damages

Additional Rights for EU Visitors (GDPR)

Data portability
Objection to automated decision-making
Restriction of processing
Withdrawal of consent at any time

9. Exercising Your Rights

To exercise your rights, you may contact:

[email protected]

Küçük Piyale Mahallesi, Yolcu Sokak, No:16 Beyoğlu / Istanbul

Requests are processed within 30 days.

10. Protection of Children's Data

The Site is intended for adult users. We do not provide services to individuals under 18, nor do we intentionally process their data. If data belonging to a minor is detected, it will be deleted immediately.

11. Policy Changes

This Privacy Policy may be updated when necessary. Updates become effective once published on www.fenalabel.com.

12. Contact

Data Controller:

PAN DENİZ TAŞIMACILIĞI LOJİSTİK FAALİYETLERİ VE TURİZM LTD. ŞTİ.